9.13.2008

What's going on with that Geico Girl?

There is a running debate in our house over this commercial. Watch it while thinking about what is actually happening in the scene. We will each plead our cases below, we are asking you to decide for yourself what is in fact occurring, then vote in our poll below.



MacKenzie: She's getting ready to swim
Obviously, they went to the beach to go swimming. The girl saw the pretty island and the sparkling water so she was excited to get in and swim. She started by taking off her shirt. As she was half way off with her shirt, she spotted the Geico plane and its sign. Realizing that the caveman will be mad and won't want to stay, she puts her shirt back down. He is mad so he goes and gets in the car, leaving her with the blanket and umbrella and such to pick up (because he is a caveman).

Craig: She's flashing the pilot
When she says, "That's amazing," she's not referring to the rock island, but to the Geico banner behind the plane we can hear in the background. So she turns around and does the classic flashing maneuver. When the pilot is out of eyeshot, she pulls her shirt back down. The caveman is incensed by this action, so he says, "I'll be in the car." She replies, "Okay," obviously intending to stick around for awhile.

What do you think?



9 comments :

  1. She doesn't seem to have the attitude of someone who's flashing someone. Wouldn't she be more, "Wooooooooooooooo!!!!!!!!!!"?

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  2. Yes, my guess is that this poll is going to the guys' wishful thinking.

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  3. It also seems like including flashing would be a risky move. You never know when a certain commercial will upset people and this is an insurance agency, not a beer company. Just because it is a commercial about offending people doesn't mean geico actually wants to offend people.

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  4. I don't think he's upset because she flashed him. His anger is purely the fact that even here on this desert island something with "even a caveman can do it" found him.

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  5. "Look at that. It's amazing." Cut to water. Starts to remove shirt to go swimming. Pulls it back down when she sees banner...knowing he will be offended and they will leave.

    -- A guy

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  6. This is answered by the ad firm here, at the bottom of the page.

    http://query.nytimes.com/gst/fullpage.html?res=9C02E1DE1239F930A35752C1A96E9C8B63&sec=&spon=&pagewanted=all

    To quote Theresa Dunn of the Martin Agency: 'We've worked with Geico for nearly 15 years,'' Ms. Dunn says, ''and a concept featuring a 'flasher' isn't really right for the brand.''

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