Anyway, it's a bit much. Before it was just a flyer or random coupon every month or so, but not now. I came home a few days ago to this: a box with a baby feeding guide, two cans of formula and a reminder to ask for my free Similac sling pack at the hospital, complete with pre-filled bottles measured for a newborn. I don't want to use formula but even if I did, I don't really think I'm quite ready to get large cans in the mail. But I know what they want, they want to get me hooked on their product. Just like the Pampers and Huggies diapers I received last week.
I promise this isn't going to turn into an anti-formula post. I'm sure I'll talk later about my desire to breastfeed but this is more of anti-consumerism for babies post (that's an awkward phrase but it is better than anti-baby consumerism since that sounds like I'm anti-baby).
The amount of "buy this for your baby" propaganda is ridiculous. I read a couple of the mainstream baby magazines before I realized they are just 30 page advertisements for things you "need" to have. The article about how to prevent stretch marks is really just a list of the top 5 stretch mark creams (at least one of which was over $50). Ditto for the "how to deal with diaper rash" article.
The actually ads are even more confusing. Especially for baby toys because, unlike commercials for toys for the 5-7 year old crowd, these ads are actually aimed at me. My kid is not old enough to by heartbroken if they don't receive a Zhu-Zhu pet for Christmas, "forcing" parents to search high and low for a plastic hamster. No, to sell a product for anybody under 3, you have to convince the parent it is worthwhile. But none of the ads I see are remotely applealing. Look! The faster your kid scribles, the faster the music plays. That sounds awful. Why can't I just give my kid some paper and crayons and put a CD on in the background? Am I the only one who feels this way? Have the "I want to buy lots of crap for my kids" hormones just not kicked in yet?

