In the end, I don't think it helped. Despite taking the stuff every 3 hours, as per label directions, my cold still lasted a week or so, which, if I recall correctly, is a normal cold duration for me. I'm still sniffly, but that may be in part from Texas-related allergies.
The problem with this review, of course, is that there's no control. I have no idea how long the cold would have lasted if I had not used this product. If I had a twin (or a clone) that was also sick, maybe we could have done a real, scientific experiment, but alas, all I could do was compare this cold to past colds, and it seemed pretty similar.
I also found that nasally-applied zinc can permanently damage one's sense of smell, so maybe I won't try the nasal version of Zicam. This same article suggests that oral zinc may not be worth anything. So I do not recommend this product. As Rachel once said to me, "Maybe you shouldn't take pharmaceutical advice from Rush Limbaugh." Maybe she was right.

Also, my mom says that the worst cold she EVER had was the one when she took Zicam. (My mom is more trustworthy than Rush Limbaugh.)
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